TRESemme
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At the peak of the UK’s first Covid lockdown, haircare brand TRESemme wanted to promote their range as a professional and affordable at-home haircare option.
They hired me as their freelance beauty copywriter and asked me to write a set of blog posts to rank for target keywords and drive traffic to their site.
The articles were based around interviews with pop star Alesha Dixon and balanced easy-to-follow tips with product promotion.
I seamlessly coordinated quotes, practical tips and SEO keywords to create fun and factual articles that matched TRESemme’s tone of voice.
