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Mind your language
Blog posts
{ Thoughts, tips and tidbits from the world of brand copywriting. }
How to use words to stop the scroll
Find out how to stop the scroll with a bit of clever word choice.
How to write a (good) cold email
Actionable tips and takeaways to make your cold emails impossible to ignore.
A blog post about how I'm a freelance copywriter in Devon
This is a blog post about how I'm a freelance copywriter in Devon. If youโre looking for a freelance copywriter in Devon to collaborate with, visit this page to find out more about me, how I can help you and to read some of my recent writing.
How to make your About page more *you*
Learn from a fellow small business how to write an About page that pops with personality and fizzes with fun.
Confronting your customerโs pain points: whatโs the best approach?
We talk a lot about customer pain points in marketing. But should we be amping them up or downplaying them, making them seem more manageable? Letโs explore with real-life examples.
Structure your work with this step-by-step guide
Thereโs one thing that instantly turns an okay-ish piece of writing into one that hits the nail on the head. Structure. Follow my five simple steps to take your content from tangled to coherent.
When to break copywriting rules
I wonโt lie, I hated this brandโs copy when I first saw it. What the hell are โflattering style solutionsโ?
How analysing your competitors can make your copy better
As a brand or business, thereโs so much to learn from your competition. Find out how to do competitor analysis and what to do with what you learn.
A writerโs tip to bring your offer to life
Did I tell you about the time I nearly puked up my porridge opening an email from Ryanair?
And no, it wasnโt about their tiny seats, miserly baggage policy or booking process that makes you feel like youโre competing on Gladiators.
Find out why I found their email so nauseating and how to make sure you avoid turning your customersโ stomachs while selling your stuff.
Should team, customers or competitors have more of an influence on your tone of voice?
Should you bring customer voice or competitor research into tone of voice development? My thoughts? Our brands donโt exist in a vacuum, so why create like they do? Check out my reasoning with some fun copy examples along the way.
How to address pain points in your copywriting
Understanding the problem you solve for your customer and addressing those pain points will make your copywriting stronger. Hereโs how.
What are the five steps to developing your tone of voice?
If youโve ever wondered what goes down in a tone of voice project, this blog post is for you. Discover the five stages of a tone of voice project and how they contribute to a strong result.
How to stand for something in your copy
To find your ideal customers, you need to stand out. One great way to stand out is to stand for something. Check out my tips for voicing your opinion in your copy, with a handy real life example.
What is storytelling and how can it make my copy better?
Storytelling is one of those marketing buzzwords you hear all the time. Find out what it actually means and how you can use it to make your copy better.
Finding your voice: How to take a stand and stand out
Finding your voice means having the confidence to express opinions, even if they go against the grain. Inspired by an olive oil ad, learn to stand out by taking a stand.
How to write an iconic opening line to your email, blog or social post
Opening lines are essential to getting your readers to read your stuff. And where better to pick up ideas for brilliant hooks than our favourite novels? Steal their tricks and make your hooks irresistible.
The biggest mistakes I see in B2B tone of voice
Discover the most common mistakes I see in B2B tone of voice and how you can fix them. Including real-life copy examples from real-life brands with my suggested edits.
What is tone of voice?
You can name your favourite chocolate bar or brand of shoes from the logo or colours. Tone of voice does the same thing for the written word. Find out the answer to the question โwhat is tone of voice?โ and how it helps your customers.
A mini masterclass in brand naming
Learn how to name your new product, service, course or programme something original, memorable and catchy by learning from one of the greats: Bluetooth.
What you should find in your tone of voice guide
Maybe you already have a set of tone of voice guidelines for your business, or perhaps youโre looking to develop your first and youโre wondering what they should contain. This breakdown of tone of voice guidelines will help.
Iโm Sally, the desk plant killer behind Lumen & Fox ๐
I do brand voice and copywriting for big-hearted businesses.
That means finding the words that bring your bright ideas to life. The words that let you make your mark. Whether itโs copy for your website or powerful messaging to use across every platform, pitch and proposal. I use a fun, creative and uplifting approach to figure out what you want to say and, most importantly, how you want to say it.
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