Sunbabe
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Sunbabe is a growing haircare brand that makes natural products to lighten hair when you go out in the sun
Co-founder Victoria wanted help with social media posts, their main way of attracting customers
She wanted super creative posts that told a story and spoke the target audience’s language.
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By getting to know everything about the Sunbabe customer, I could deliver copy that spoke to them while also sharing vital information about the product.
We mixed educational with aspirational posts, covering everything from how to use the product to mermaid references.
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Victoria and the team noticed strong performance for both our Instagram posts and Facebook Ads.
I delivered a fresh approach and point of view that kept the content engaging month on month.
