What?
Social media posts

Who?
A haircare brand

Why?
To attract new customers with educational, aspirational content

What?
Web copy

Who?
A gender-neutral skincare brand

Why?
To pitch their products at their young, cool demographic

What?
Email marketing

Who?
A men's deodorant brand

Why?
To promote their Christmas gift set

What?
Tone of voice

Who?
A luxury Scottish skincare brand

Why?
To uplift customers and promote age positivity

What?
Web copy

Who?
A sustainable and inclusive Toronto hair salon

Why?
To share their ethos and values with like-minded customers

What?
Blog posts

Who?
International haircare brand

Why?
To boost SEO and promote at-home product range

What?
Tone of voice and web copy

Who?
A makeup brand

Why?
To freshen up their voice and expand their target audience

What?
Email marketing and blog posts

Who?
Dove Hair and Beauty

Why?
To attract opens and clicks, boost SEO and give readers useful tips

What?
Tone of voice

Who?
A high-end sustainable deodorant brand

Why?
To talk about sustainability in a fresh way