Sustainability copywriter
{The words that matter}
Are you running a sustainable or ethical business?
Or do you do the marketing for one?
You might be a one-woman translation business for ethical brands, a multinational cruelty-free beauty brand or a tech company focused on a clean climate record.
Are you ready to find your loyal fans, convert interest to sales or make a name for yourself in an already crowded market? Do you want to talk about sustainability in a way that feels credible, authentic and clear?
You need a sustainability copywriter.
Why hire a sustainability copywriter?
A sustainability copywriter is someone who writes the words that matter for sustainable businesses, helping you establish or strengthen your brand personality, build a loyal customer base and make an impact on the world.
Brand Messaging
Guarantee consistent, considered communication across platforms with brand messaging: a toolbox full of useful copy to reach for every time you write.
Tone of Voice
Define your brand’s unique personality and develop a memorable brand voice for consistent communication and genuine connection.
Web Copy
Tell your story, promote your product or explain your service with creative copywriting for your website.
How I’ll help
Values-driven
I started out my professional career as a fast-fashion buyer. (I know, right?) I’ve seen first-hand the battle between planet and profit. When I left, I made it my mission to support brands looking to do good in the world and help them do more.
Trusted
I’ve worked with clients including a zero-waste deodorant brand, a circular economy furniture designer and a handful of women’s organisations, amongst many more. I’ve helped businesses in fashion, tech, food and energy express their sustainable values with clarity and accuracy.
Specialist
As well as green copywriting, I’ve written editorial pieces on climate and sustainability for print magazines. And I don’t only write about it, I do it. I’ve been running a sustainable business for the last four years. I write about it in a monthly newsletter, The Right Place. I’ve also been interviewed and appeared on podcasts speaking about how to build a sustainable small business.
[Happy clients]
“Our website now reflects us and our organisation”
Sally is a delight to work with. She’s taken a difficult topic and written some great content for our website. We loved working with her to develop our organisation’s tone of voice and feel our website now reflects us and our organisation.
- Naomi Butters - ICENA
[What can you expect to walk away with when you work with me?]
Results
Uncover or strengthen your unique personality to stand out in a crowded market
Express yourself, your story and your values with clarity
Find aligned or likeminded clients or customers
Demonstrate the value of your product or service
Get more eyes and ears on your business
Projects they loved
[Happy clients]
“A shot of vitality”
From the moment I started working with Sally, I knew that I was putting my business in very safe hands. Her thorough and reasoned questioning helped throw up answers and responses I didn’t think that I was capable of articulating to someone else. And these were then intricately woven into a well thought out and coherent set of guidelines and tool kits for me to bring my brand copy to life.
The copywriting that Sally has created for my website and wholesale platforms feels and sounds like something I could have written myself, except much much better! She makes it feel effortless and grounded and has absolutely nailed the brief.
Working with Lumen & Fox has been one of the best business decisions I have made this year, it has given me a shot of vitality when inspiration was running low. It’s making me feel excited for word use again, and when so much time is spent at a keyboard these days , thats a blessing. But the project has also given me the ability to shine the spotlight on other aspects of my business that could do with some titivating, and the skills to do so.
At one point in one of our early workshops or the founder interview, Sally said, “this is like business therapy.” And she’s so right, the whole process really helped me solidify what we are about, what we are trying to say, and how we are going to say it. Not just in our copy, but throughout.
- Lil Spencer - Lily Faith
