Welcome to
The Right Place

{A newsletter for big-hearted business owners, marketers and freelancers who like to do things differently}

There’s a mistaken belief that when you sell you sell out on your values.

Writing crafty copy to con people into a purchase or masking who you are to make a buck. But you and I both know that building your business as a force for good doesn’t have to mean making no money.

The Right Place is the spot where brand, marketing and big-hearted business values meet. It’s all about learning how to communicate as a business-for-better. We talk everything from tone of voice to brand strategy, ethical marketing to accessibility.

Because you don’t have to shit on your values to succeed….

Every month, I prove it to you by shining a light on a standout brand.

Then I give you some take-home tips so you can get a slice of the action for your own business.

It might be tricks to make your web copy work harder, updates for your tone of voice guide or strategies to promote your upcoming course or event.

Sound good? Pop your details into the form below and keep an eye on your inbox on the last Thursday of the month.

I look forward to seeing you there.

PS - Out of respect for your privacy (and unlike most newsletters), these emails do not track your activity. Find out more here.

Sally Fox UK Copywriter is smiling and wearing a bright yellow jumper

“Thanks for your latest email newsletter, Sally. It gave me a moment of inspiration to rename my Power Hour!”

Giles Metcalfe - Ethical Freelancer

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What you missed

The Right Place is taking a break until Spring 2025