Welcome to
The Right Place
{A newsletter for big-hearted business owners, marketers and freelancers who like to do things differently}
There’s a mistaken belief that when you sell you sell out on your values.
Writing crafty copy to con people into a purchase or masking who you are to make a buck. But you and I both know that building your business as a force for good doesn’t have to mean making no money.
The Right Place is the spot where brand, marketing and big-hearted business values meet. It’s all about learning how to communicate as a business-for-better. We talk everything from tone of voice to brand strategy, ethical marketing to accessibility.
Because you don’t have to shit on your values to succeed….
Every month, I prove it to you by shining a light on a standout brand.
Then I give you some take-home tips so you can get a slice of the action for your own business.
It might be tricks to make your web copy work harder, updates for your tone of voice guide or strategies to promote your upcoming course or event.
Sound good? Pop your details into the form below and keep an eye on your inbox on the last Thursday of the month.
I look forward to seeing you there.
PS - Out of respect for your privacy (and unlike most newsletters), these emails do not track your activity. Find out more here.
“Thanks for your latest email newsletter, Sally. It gave me a moment of inspiration to rename my Power Hour!”
Giles Metcalfe - Ethical Freelancer
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What you missed
The Right Place is taking a break until Spring 2025
Jun 24 Turn it up to 11 🎛️ Using word choice to get their attention
May 24 Making a mountain out of a molehill ⛰️ How prominent are your customers’ problems?
Apr 24 My beautiful website copy Making your about page more you
Mar 24 Give me a flattering style solution When breaking the rules works
Feb 24 The seat that can’t wait to meet you 💺 Bringing objects to life for compelling copy
Jan 24 Sea copy and pinch it Addressing pain points and adding value 🦀
Dec 23 Nothing to do with sushi Stand for something 🍣
Nov 23 (Not) doing what all the cool CEOs are doing Writing an iconic opening line
Oct 23 On blue teeth and bind runes A mini masterclass in brand namin
Sep 23 Texts and tatas How CoppaFeel! gets us all checking our chests
May 23 Summer holiday See you in September
Apr 23 What’s behind the pass-agg owl Involving your team in your tone
Mar 23 What’s your favourite four-letter word? Contains some swearing
Feb 23 Nigella's (imagined) brand values Bringing your values to life in your copy
Jan 23 Genius, gremlin or goblin Sprinkling your brand voice in hard-to-reach corners
Dec 22 When your target audience has a dog for an ear Standing out by blending in
Nov 22 How brands manage change Keeping customers through your evolution