Brand messaging
{A language toolkit for consistent communication}
Your business is constantly evolving, as it should be.
But often that means your branding, whether visual or verbal, feels a few paces behind.
Like using a walkman when everyone else is streaming. If your business has changed, perhaps you need new brand messaging to articulate the new you.
Maybe you’re going through a visual rebrand so the words are feeling like cobwebs in the corners of your digital space.
Perhaps it’s not change but consistency that bothers you.
Your LinkedIn says something different to your website which says something different again to your sales team on prospecting calls.
If you’re a company of one, do you panic when someone at a networking event asks what you do, and give a different, garbled answer every time? How are your customers ever going to get to know you and what you offer if it’s different every time they hear it?
Chances are it’s not a specific piece of copy you need, but a starting point from which to build the copy on every platform you use and every space you enter.
What I’ll do for you
I’ll kit you out with a messaging toolbox that sets out the themes, ideas and words to use whenever you talk about your business.
Whether you want to describe your services, talk about your values, tell your brand story, shout about what makes you special or memorise your mission statement. I’ll help you build the walls of your business with words so you can show up strong every single time.
Mission statement | Positioning statement | Service descriptions | Key messages | Brand values | Brand proposition | Brand story | Brand narrative
Not sure what these are and which is right for you? I’ve written a blog post that demystifies brand building terminology with real-life examples.
[Happy clients]
“She transformed sketchy notes into a clear on-brand message”
Sally wrote the web content for my furniture business, Jott Studio. She was able to transform piles of sketchy notes into beautifully written, engaging copy with a clear on-brand message. I was reassured by the process Sally uses and found her professional, friendly and great to work with. I wouldn’t think twice about using her again.
- Richard Jones - Jott Studio
Build from the ground up
Gain clarity
To arrive at your messaging, we’ll dive deep on the questions that matter, giving you time to develop and reflect on your answers. You’ll gain valuable clarity on your business, your services and your position in the market. Then, you’ll learn how to express all that in your messaging
Beat writer’s block
Get a toolkit of words, phrases and paragraphs to use across your business including your website, socials, profiles, packaging and more. It’s a chance to develop your unique brand voice and feel more confident using it to stand out from the crowd.
Build consistency
Just like your visual identity is made up of a colour palette, a logo, and some design features, your verbal brand should be built on a set of clear, consistent words and phrases that guide everything you write. Think of brand messaging as the building blocks that support all your communication as a business, from phone calls to emails to brochures.
Sell better
The secret to effective website copy, powerful words for your packaging and attention-grabbing social media posts? Starting with a strong foundation of cohesive brand messaging. Plus, you’ll always have an answer ready when someone you want to impress asks, “So, what do you do?”
Projects they loved
How it works
I love a logical and organised process.
Mine’s tried and tested to make sure we get a great result. Here are the four stages of our brand messaging project.
1) Discover
I’ll analyse your business to inspire and shape your messaging. That might mean doing founder interviews, customer research, competitor analysis, and voice and values workshops.
2) Strategise
Based on our insights from the discovery phase, I’ll nail down the ideas, flow and structure of your messaging. I’ll present it to you with the thinking explained.
3) Nail your voice
It’s time to put all those ideas into your brand’s beautiful voice. You’ll get a video walkthrough of your copy to explain why I’ve made the choices I’ve made.
4) finesse
I’ll take your feedback on board and give everything a final proofread and polish to perfection. And your messaging is ready to go.
Pick your package
Pick the tone of voice package that suits your needs. Or mix and match elements to build your own.
Core
Mission statement (your one sentence brand message)
Up to eight core messages
More
Mission statement
Up to eight core messages
Positioning statement (a short paragraph that bigs up your brand)
Roar
Mission statement
Up to eight core messages
Positioning statement
Up to six brand values
Brand story
For added power
To really make the most of every word, you might choose to add extra strategic steps to your copy project:
Nail your voice with a founder interview
Become the customer-whisperer with voice of customer research
Stand out from the crowd with competitor research
Get employee buy-in with internal insights research
Learn and grow by testing your new messaging on real-life customers
Prices start from £2,400.
[Happy clients]
“She worked her magic to find the right words, tone and personality”
Sally helped us with web copy and messaging. We had a lot of ideas about what we wanted to say but we weren’t quite able to express it. Her process of working was really effective in that she presented us with great questions to get all of our ideas down and then she worked her magic to find the right words with the right tone and personality. She is also a pleasure to work with and we have already been back to her to make some updates!
- Janet Nakano - Humanava
