Cathy Castling, freelance translator - Web copy
Cathy is a freelance translator specialising in German to English translations for ethical and sustainable fashion brands. She came to me because she’d just had some stunning new brand photographs taken and was ready to match them with exciting new copy.
Cathy wanted to update her website to show off her personality and attract more of her dream clients. It was important to her not to alienate non-native English speakers and those outside the translation industry.
To really embody Cathy’s voice and personality in her copy and create a seamless link between her online and offline personas, we kicked off the project with a tone of voice workshop. This was my chance to chat to Cathy and understand how she speaks and the way she sees things.
Next, it was my job to bring that alive in her copy.
Cathy’s web copy is young, friendly and conveys her passion for her job and her clients.
As well as helping her clients feel seen and heard in her copy, we’ve brought her personality to the page.
We included lots of mini case studies and fun use of emojis and the German language to bring energy and creativity to her copy.
Ready for more?
Fellow freelancer? Read photographer magazine copy, film maker web copy or graphic designer web copy
Or read my Freelancer Magazine article