Luva Huva - Web copy 

🎯

When Jo founded Luva Huva there was little to no competition in the sustainable lingerie space. Fast forward 13 years and the sustainable e-commerce market has exploded. On our discovery call, she told me her previously high ranking website was now falling down the page on Google as her competitors upped their game.

Jo had written her own web copy with help from some of her employees, but admitted she had little time to spend on it. She wanted a fashion copywriter to help customers understand the value of her brand and the extra services they offer, such as made to measure and repairs. Jo wanted to achieve enough traffic to sustain the business and maintain the steady growth that would keep the brand thriving.

✏️

What’s special about Luva Huva is not only the beautiful products and sustainable ethos but the woman at the heart of it all. Jo has a warm presence and a clear passion for what she does. In the discovery phase of our project, Jo shared lots of information about her brand, her story and her products. I helped her tease out the most important elements, the parts that would resonate most with her customer.

To help Jo stand out from her competitors, we developed a calm, warm and elegant tone of voice that perfectly reflects her values and her stunning products. We search engine optimised her copy to attract that all-important traffic. The new subheadings help signpost the reader to the information that matters to them. I made sure to bring Jo and her story to the fore, to help her customers build a connection to her brand from the very beginning.

💡

The result is clean, clear copy with a warm and friendly feel. Just like Luva Huva’s beautiful lingerie, there’s a romantic and elegant tone to the copy that aligns with Luva Huva’s entire customer experience.

We talk about sustainability, but we do so in a conversational tone so as not to alienate or confuse the reader. We stripped out any jargon or confusing industry terms and kept sentences and paragraphs short to keep the reader interested.

When Jo received her final draft, she replied, “It's perfect! Thank you so much! You have been an absolute pleasure to work with. I will likely be back in touch for more help with bits and bobs!”

Just days after the new copy went live, Jo had to pause orders while she caught up with the backlog.