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Landed Houses is a property rental site showcasing exclusive large holiday homes in the UK which cater to big group bookings, weddings and parties.
Edmund, the founder, contacted me looking for a modern upgrade to their web copy. He hoped to drive more customers to the site and boost conversions once they got there.
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It was time to work in a bit of storytelling to really sell the experience of renting one of these grand properties.
Instead of describing the properties, we described the fabulous experiences guests could have there to really paint a picture in their minds.
We also wanted to make the booking process more straightforward to appeal to busy people struggling with a large group booking. We tidied up the copy and made it super straightforward, super clear, without losing that luxury edge.
As well as the copy, I offered layout suggestions to make sure our message landed.
