Brand values are the beliefs that guide how you run your business. But why do you need them, how do you get them and what do good ones look like? Let’s find out.

Before you go splashing your distinctive tone of voice across every corner of your business...hold your horses. There are certain places and scenarios where your tone of voice could do more harm than good. Find out when and how to flex your tone of voice to keep your customers on side.

As social media becomes more and more meh, newsletters are a brilliant alternative. Whilst I’m not claiming to be any kind of oracle, here are some things you should know before starting an email newsletter of your own.

When it comes to copy, sometimes, you know exactly what you need. Maybe it’s words for your website or the packaging for your latest product. But sometimes, you’re in need of something less defined. That’s where brand messaging comes in. The trouble is we strategists and marketers have lots of confusing words for the different tools and we don’t always agree on what these words mean and what the tools do. Here, I’ve given explanations, practical uses and real-life examples for each, as well as hints to help you write your own, if you like.

As you may know, I’m all about work-life balance and freelancing to have a more well-rounded existence. Part of that is nailing down processes to make the best use of your time. Stay focused and cover all bases with this list of essential tasks to run a successful freelance business.

If you’ve visited me here before, you might have noticed a few changes recently. Having traded for almost five years as Sally M Fox Copywriting, I now go by the name of Lumen & Fox. To accompany the new name, you’ll notice beautiful new visual branding. Here, I dig into what’s changing, what’s staying the same and why.

As a company of one, brand voice can feel like a nice-to-have rather than a need-right-now. But in a crowded market it can help you stand out and build trust. Here are five tricks that take no time but will help you cement your tone of voice and create consistency in your communication.

You’ve heard fellow business owners and marketing managers talking about brand tone of voice. But how do you know when’s the best time to get it sorted? Here are four ways to tell you’re ready for a tone of voice guide for your business.

Everything you read says you need a regular blog. But something always gets in the way. I get it. Writing a blog for your business can feel like a massive drama. But it doesn’t have to. Here are my top tips for blogging for your business without breaking your back.

For every example of excellent brand voice out there, there are just as many examples of brand voice gone wrong. Luckily those mistakes are easily made but just as easily fixed. Discover seven common mistakes businesses make with their brand voice and how to fix them.

Do you ever find yourself deliberating over a particular phrase or word in your latest LinkedIn post? Do you wish you could talk about your business in a way that would set you apart from your competition? Do you hesitate when deciding what your brand’s stance should be on a particular topic or issue? Do you scroll through your feed and sense a lack of unity and cohesion from post to post?

One of the ways to solve these problems is a brand language.

As a business, trying to pinpoint your brand voice isn’t easy. Here are five exercises to get the ideas flowing and help you find out who your brand is calling out to be.

When you run your own business, the best part is that you call the shots. You get to decide when you work, who you work for and how you’re going to run things. The worst part? You call the shots. When things feel off, when the work isn’t flooding in, when you’ve lost your motivation, you’re the one who has to roll their sleeves up and fix it. So I’ve put together this checklist to help you recognise when it’s time for change in your business.

As a sustainable fashion brand, your copy has a lot of heavy lifting to do. Talking about your ethical and sustainable values, keeping greenwashing at bay, encouraging your customers to buy, all while letting your brand’s personality shine. Here are my top tips for improving the copy for your sustainable fashion brand.

In an age that values speed and immediacy, what if we could get into the habit of slowing down? Take a minute before you rush off to the next thing to sit with me and ponder the power of percolation.

As beauty brands, it can feel hypocritical to pedal products that ‘fix’ supposed ‘flaws’ while being age positive and body positive. How do you tell people they’re perfect as they are, while also suggesting they buy your face serum? Here I offer five ways to market your beauty brand with authenticity.

Over the years writing about sustainability, I’ve stumbled across or been recommended a tonne of brilliant resources. It’s a topic that’s always shifting and changing, so staying in the know is essential for me and my clients. Here, I share my favourite resources with you.

What we say matters. Before you publish your next newsletter, blog post or tweet, ask yourself which deep narratives you’re supporting and how you can use the stories you tell to advocate for a fairer future.

When do you feel your most confident? And what kinds of situations leave you quaking? Confidence is like a muscle, something you have to nurture, strengthen and train over time. One day you’re barely able to lift a tin of soup, then before you know it, you’re bench-pressing boulders. So, how do we train our confidence muscle? I took to Twitter to find out.

If you’re a business and you’re thinking of working with a copywriter, it may be that a sustainable copywriter is on your list. Here, I make the case for working with a sustainable copywriter (full disclosure: because I am one).