What do a man-eating great white shark, an alien-infested spaceship and a cowboy toy with an overinflated ego have to do with copywriting? Find out as we look at the connections between screenplay writing and copywriting to discover if the tricks of the screen trade could make our copy better.

When we think of some of the most famous brands in the world, they stand out because wherever you encounter them, they sound and feel the same. The good news is, you can get all that juicy personality goodness for your business. No matter what you sell or how many people you employ. All you need is a brand tone of voice.

So, you want to become a copywriter? Good choice! Here’s a list of the best tips and resources for new copywriters to help you build your portfolio, find your groove and land your first paying client.

If you’re casting about for a sustainable switch that feels important, practical and is achievable in a day, here it is: change your bank. Switching to a responsible provider is a strong statement against unethical practices and a guarantee that your money is being used to make life better. Find out why and how here.

The UK gender pay gap means that for every £1 a man puts in the bank, women get just £0.82. Here’s how you can help close the gap in your industry.

The Beatles: Get Back offers unparalleled insight into the band’s friendships, chemistry and wardrobes. But what struck me most was their incredible yet surprisingly human creative process. So, what can we learn about creativity from four of the most prolific and talented people the world has ever known?

It’s the most wonderful time of the year… except for women. Christmas brings with it a finger-food buffet full of extra responsibilities, pressures and stress for us gals. So, this year, have yourself a feminist Christmas with these tips and switches.

Most of the emails you receive – whether from a small business or a corporate behemoth – track your interaction with them. I recently decided to turn off tracking on my email newsletter. Find out why I did it and how it went down.

With 16 speakers sharing their wisdom across 13 hours, it’s fair to say that CopyCon21 was a meal, not a snack. In case you missed it, I’ve whittled down some of that expertise into three key themes you can use to make your writing and your business better.

“Never work for free” goes the old freelancing adage. But sometimes we want to offer our skills to worthy causes without attaching an invoice. If you’re thinking of taking on a pro bono gig, check out this guide to making it work for you, your business and your clients.

It’s 2021 and women’s work both in and out of the home is undervalued and underpaid. We need big change to shake things up and break the cycle. Here are some of the inequalities women in the UK still face and my fantasy equality policies. Let’s imagine what’s possible. Let’s dare to dream of a world beyond the patriarchy.

As working life becomes more flexible, many are talking about the benefits of a four-day week. For purely selfless reasons, I gave it a try. Find out how I got on and get tips for your own four-day week here.

You recycle, try to eat less meat and watch news items about the climate with concern. But how can you make a difference as a freelancer or small business? This handy beginners guide will help you take your first steps to running a business with a positive impact.

Imagine a dog, a cat and their humans rolling into your town in a vintage Volkswagen campervan. You’d look twice. In 2019, Vikki, Francesco, Federico, Bronzo the dog and Zuzu the cat founded Vanderful: an organisation dedicated to delivering performing arts and surf craftsmanship workshops to children. Follow their incredible journey through Africa and Europe here.

A year ago, I published my first blog post for my business. Here are a few things I’ve learned so far about why blogging for your business is so great.

As business owners and freelancers, we often have to make important decisions. Without a team to turn to, what tools do we use to make those decisions? We might look at facts, figures, evidence, history. But is there a place for intuition? Find out how to harness your intuition to run your business better.

Landing pages are a self-contained web page designed to sell a product or service. That means this one page needs to work 10 times harder than any other on your site. If you’re currently sweating over a landing page, don’t worry. Follow my step by step guide and get yours ready to sell.

Affordable, quick and quantifiable, it’s easy to see why so many small businesses looking to do good turn to tree planting. Here, I give you the lowdown on planting trees for your business from the folk doing their bit to give back.

When you’re about to work with a freelance writer, you might feel a lot of pressure. Here, I’ll explain a bit more about the briefing process and what you can do to give your copywriting project the best chance of success.

As writers and creatives, we talk a lot about process: how we get from blank page to final version. I don’t know about you, but I never keep my first drafts. The quicker I can save over them, the better. Until now. I’ve decided to lift the hood and share a first draft to start a conversation about process and the hard work and value of what we do.