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Mind your language
Blog posts
{ Thoughts, tips and tidbits from the world of brand copywriting. }
Why you should have a blog for your business
A year ago, I published my first blog post for my business. Here are a few things Iβve learned so far about why blogging for your business is so great.
Revealed: a copywriter's messy first draft
As writers and creatives, we talk a lot about process: how we get from blank page to final version. I donβt know about you, but I never keep my first drafts. The quicker I can save over them, the better. Until now. Iβve decided to lift the hood and share a first draft to start a conversation about process and the hard work and value of what we do.
10 ways to overcome writer's block
The dreaded writerβs block: it happens. And it doesnβt make you any less of a writer. The important thing is to have tricks to get you out of the funk. So here it is. A manual to hot-wire your creative engine. Next time youβre struggling to get the juices flowing, give one, some or all of these a try.
How to turn your period into your power
What if your monthly cycle wasnβt something that held you back? What if it could help you be more creative, productive, focused and confident, right when you need to be? This year, I discovered cycle tracking. I learnt that by understanding the four phases of my menstrual cycle, I can use them to my advantage. In this post, I offer ideas to help you make the most of your own monthly rhythm.
4 ideas from CopyCon20 to make you a more persuasive copywriter
Attending conferences thousands of miles away has been one of the few wins of C***D-19. So it was with pen in one hand, croissant in the other, I logged in for my first ever CopyCon. I came away with pages of notes, action points and ideas as well as a warm fuzzy glow for copywriting and copywriters. If you werenβt there or you want a refresher, Iβve distilled a full day of brilliance into four action points.
How music can help you write better
What do you listen to while you write? Silence, ambient sounds or a bit of heavy metal? Find out how you can use music as a tool to help you write faster, calmer or more creatively.
Iβm Sally, the desk plant killer behind Lumen & Fox π
I do brand voice and copywriting for big-hearted businesses.
That means finding the words that bring your bright ideas to life. The words that let you make your mark. Whether itβs copy for your website or powerful messaging to use across every platform, pitch and proposal. I use a fun, creative and uplifting approach to figure out what you want to say and, most importantly, how you want to say it.
Have we met?
Take a look at how I can help