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Mind your language

Blog posts

{ Thoughts, tips and tidbits from the world of brand copywriting. }

Copywriting Sally Fox Copywriting Sally Fox

Revealed: a copywriter's messy first draft

As writers and creatives, we talk a lot about process: how we get from blank page to final version. I don’t know about you, but I never keep my first drafts. The quicker I can save over them, the better. Until now. I’ve decided to lift the hood and share a first draft to start a conversation about process and the hard work and value of what we do.

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Copywriting, Links Page Sally Fox Copywriting, Links Page Sally Fox

10 ways to overcome writer's block

The dreaded writer’s block: it happens. And it doesn’t make you any less of a writer. The important thing is to have tricks to get you out of the funk. So here it is. A manual to hot-wire your creative engine. Next time you’re struggling to get the juices flowing, give one, some or all of these a try.

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Copywriting, Small business tips Sally Fox Copywriting, Small business tips Sally Fox

How to turn your period into your power

What if your monthly cycle wasn’t something that held you back? What if it could help you be more creative, productive, focused and confident, right when you need to be? This year, I discovered cycle tracking. I learnt that by understanding the four phases of my menstrual cycle, I can use them to my advantage. In this post, I offer ideas to help you make the most of your own monthly rhythm.

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Copywriting, Small business tips Sally Fox Copywriting, Small business tips Sally Fox

4 ideas from CopyCon20 to make you a more persuasive copywriter

Attending conferences thousands of miles away has been one of the few wins of C***D-19. So it was with pen in one hand, croissant in the other, I logged in for my first ever CopyCon. I came away with pages of notes, action points and ideas as well as a warm fuzzy glow for copywriting and copywriters. If you weren’t there or you want a refresher, I’ve distilled a full day of brilliance into four action points.

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I’m Sally, the desk plant killer behind Lumen & Fox πŸ‘‹

I do brand voice and copywriting for big-hearted businesses.

That means finding the words that bring your bright ideas to life. The words that let you make your mark. Whether it’s copy for your website or powerful messaging to use across every platform, pitch and proposal. I use a fun, creative and uplifting approach to figure out what you want to say and, most importantly, how you want to say it.

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