Rory Skin - Web copy

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Rory Skin is an exciting new skincare brand on the brink of huge success. Their founder, Jack, hired me as their beauty copywriter to overhaul their website copy and put the brand’s cool and minimal personality into words.

✏️

We created copy that delivered on cool, whilst also building trust and giving the customer the lowdown on how awesome these products are.

💡

As we finished the project, Jack gave me the exciting news that they had raised the capital to move on to the next stage of building their business. On the strength of the copy produced, I’ve been drafted in to support as the brand rebuilds with investor backing.

Screen clip from Rory Skin web copy project. Heading reads 'Two Step Skin Salvation'

Screen capture of Rory Skin web copy project. Copy explains the ingredients and formula in their two-step skincare kit.

Screen capture of Rory Skin web copy project, the 'Our Story' page.

Orange autumn leaves with a turquoise circle overlay with an photo of Jack Lalley

“Sally helped me and my team with copy for a website re-design and I’m delighted with how the project turned out.

I found her process super helpful in guiding us through understanding our brand voice and identifying what we wanted to achieve. Her ability to simplify our goals into short and clear copy that retains the personality of our brand was terrific.

She’s always professional and quick to respond. I look forward to partnering with her again in the future!
”

— Jack Lalley - Rory Skin