LYNX - Email marketing 

For Christmas 2020, LYNX wanted to build brand awareness and engagement for their iconic Christmas gift set. As the Covid crisis continued, they wanted to present a positive outlook and encourage customers to celebrate in the distinctive LYNX tone of voice.

The brand is known for not taking itself too seriously, for having a fun and slightly tongue-in-cheek approach to promoting their products.

As their beauty copywriter, I delivered fun and punchy on-brand copy as well as several different subject lines for the brand to A/B test .

Email marketing campaign for the legendary Lynx Africa Christmas gift set. Frist headline reads; ‘Smell ready this Lynxmas’.