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Mind your language

Blog posts

{ Thoughts, tips and tidbits from the world of brand copywriting. }

Copywriting Sally Fox Copywriting Sally Fox

A step-by-step guide to writing your landing page

Landing pages are a self-contained web page designed to sell a product or service. That means this one page needs to work 10 times harder than any other on your site. If you’re currently sweating over a landing page, don’t worry. Follow my step by step guide and get yours ready to sell.

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Copywriting Sally Fox Copywriting Sally Fox

How to brief your freelance writer

When you’re about to work with a freelance writer, you might feel a lot of pressure. Here, I’ll explain a bit more about the briefing process and what you can do to give your copywriting project the best chance of success.

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Copywriting Sally Fox Copywriting Sally Fox

How to write your About Us page

Your About page. Every website has one, but they’re often the trickiest to write. What should you say? How much information should you include? Here’s how to write a customer-friendly About page for your business.

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I’m Sally, the desk plant killer behind Lumen & Fox πŸ‘‹

I do brand voice and copywriting for big-hearted businesses.

That means finding the words that bring your bright ideas to life. The words that let you make your mark. Whether it’s copy for your website or powerful messaging to use across every platform, pitch and proposal. I use a fun, creative and uplifting approach to figure out what you want to say and, most importantly, how you want to say it.

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