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Mind your language

Blog posts

{ Thoughts, tips and tidbits from the world of brand copywriting. }

Sally Fox Sally Fox

3 rituals that will make your day better

Your lucky shoes, your favourite pen, your morning routine. Most of us have little rituals that help ground us and set us up for what’s to come. But how can we consciously use rituals to bring us more creativity, ease and happiness in our working lives?

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Small business tips Sally Fox Small business tips Sally Fox

The hidden link between creativity and breath

As freelancers, the pressure to be creative can be exhausting. Breathing could hold the answer. It’s something we do 26,000 times a day, but almost never think about. Deep, purposeful breathing helps regulate our mental and physical state, reducing stress and anxiety, improving concentration, boosting creativity, promoting sleep and supporting the immune system.

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Small business tips Sally Fox Small business tips Sally Fox

What to do when you're feeling negative

As humans, we’ve evolved to react faster, stronger and for longer when we have a bad experience compared to a good one. A client sends you first draft feedback. Even if there are two small criticisms in a sea of compliments, which ones do you dwell on? Luckily, there are things we can do to outrun this negativity bias. Here I share what worked for me.

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I’m Sally, the desk plant killer behind Lumen & Fox πŸ‘‹

I do brand voice and copywriting for big-hearted businesses.

That means finding the words that bring your bright ideas to life. The words that let you make your mark. Whether it’s copy for your website or powerful messaging to use across every platform, pitch and proposal. I use a fun, creative and uplifting approach to figure out what you want to say and, most importantly, how you want to say it.

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