Humanava - Web copy
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Humanava is a platform offering masterclasses in human skills such as reinvention and resilience, feminine leadership and diversity and inclusion. Janet, the company’s co-founder, got in touch with me in January 2021. She wanted a B2B copywriter to develop web copy with a strong story and plenty to set them apart from their competitors.
✏️ The team had some idea of what they wanted to say, but I was quickly able to identify areas where we needed more information to attract sign-ups. Aside from the content, I delivered the bold, uplifting yet relatable tone of voice to match Humanava’s founders and their suite of courses.
✏️ Humanava started life as Stand Up For Passion, a storytelling series that invited diverse speakers to share their story of transformation. When it came to telling Humanava’s story, Janet and I dug deep to talk about some of the amazing transformations that took place at their live events. These little gems ended up giving their story its authentic feel.
✏️ Finally, we added an FAQ page to keep the rest of the site clean and fuss-free.
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