Cornish Keepers - Web copy

 

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Cornish Keepers got in touch with me as they prepared to launch an exciting new venture. After years running a cleaning company preparing luxury holiday homes in Cornwall for rent, founder Jessica was launching her own property management and letting service for high-end houses in the popular tourist destination. She wanted help with finding her brand’s voice and bringing it to life in her website copy.

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As both a holiday property management and letting company, the website needed two different ‘shop fronts’ to speak to these two different target audiences: holidaymakers and property owners.

We devised two cohesive but subtly different tones of voice. Upbeat and luxurious for the holidaymakers, reassuring and calm for the property owners.

Jessica’s company is currently the only one in Cornwall using all natural cleaning products amongst a raft of other sustainability measures. This was just a small note Jessica put in her briefing document, but we expanded it out as one of the most unique and interesting selling points of the brand.

Jessica faces competition from other businesses in the area, so we made sure our copy stood out for all the right reasons. We used rich, plush language to really sell that luxury getaway feeling without being overly poetic or verbose. It’s succinct, warm, personal and unique to Jessica and her new business.

 

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Jessica loved the copy. She felt it represented her and her brand while standing apart from her competitors.

 
Botanical image of orange foliage with green circle overlay with JLC brand logo in the centre, purple background and white lettering.
“I highly value five-star reviews as this is something I strive for within my business.

I found Sally because of her reviews and from the start the communication was been excellent, professional and friendly.

The writing was beautifully written, she has done a fantastic job! I cannot recommended Sally enough. I am very grateful and happy.”
— Jessica Lloyd - Cornish Keepers
 
Screen clip of banner from holiday let management web copy for Cornish Keepers. Banner text reads ‘Trusted holiday home letting agents helping you get the most form your Cornwall property.’
Snippet of webpage from holiday let management company Cornish Keepers. About page copy next to a picture of the Cornish coastline showing boats in the sea and houses overlooking the sea.
Snippet of webpage from holiday let management company Cornish Keepers listing benefits explained in more detail under subheadings – luxury service; personal supervisor; service with a smile; eco-friendly; one team; and local.
Snippet from webpage copy of holiday let management company Cornish Keepers. Call to action ‘Let’s make the most if your holiday let’ with button copy reading ‘Rent my home’.
Screen clip of webpage copy from holiday let management company Cornish Keepers explaining ‘How does it work?’ with three steps to register and rent out your property.
Screen clip of webpage copy from holiday let management company Cornish Keepers explaining ‘Partnering with Cornish Keepers What’s included?’ Text is next to a sunset picture of a river.
Screen clip of webpage copy from holiday let management company Cornish Keepers. Text reads: ‘Luxury holiday home management, for one less thing to worry about’. Call to action button copy ‘Rent my home’
 
 
 
Screen clip of webpage copy from holiday let management company Cornish Keepers. Text reads: ‘Ready to book your Cornish getaway?’ Call to action button copy is ‘Book your stay’.
Snippet of webpage from holiday let management company Cornish Keepers listing benefits explained in more detail under subheadings – hand picked; personal; local; luxury; professional; eco friendly.
Clipping from the sustainability statement from the webpage of holiday let management company Cornish Keepers. Low waste luxury. Non-toxic. Local Love. Vegan Friendly.