Do you ever find yourself deliberating over a particular phrase or word in your latest LinkedIn post? Do you wish you could talk about your business in a way that would set you apart from your competition? Do you hesitate when deciding what your brand’s stance should be on a particular topic or issue? Do you scroll through your feed and sense a lack of unity and cohesion from post to post?

One of the ways to solve these problems is a brand language.

As a business, trying to pinpoint your brand voice isn’t easy. Here are five exercises to get the ideas flowing and help you find out who your brand is calling out to be.

When you run your own business, the best part is that you call the shots. You get to decide when you work, who you work for and how you’re going to run things. The worst part? You call the shots. When things feel off, when the work isn’t flooding in, when you’ve lost your motivation, you’re the one who has to roll their sleeves up and fix it. So I’ve put together this checklist to help you recognise when it’s time for change in your business.

As a sustainable fashion brand, your copy has a lot of heavy lifting to do. Talking about your ethical and sustainable values, keeping greenwashing at bay, encouraging your customers to buy, all while letting your brand’s personality shine. Here are my top tips for improving the copy for your sustainable fashion brand.

As beauty brands, it can feel hypocritical to pedal products that ‘fix’ supposed ‘flaws’ while being age positive and body positive. How do you tell people they’re perfect as they are, while also suggesting they buy your face serum? Here I offer five ways to market your beauty brand with authenticity.

What we say matters. Before you publish your next newsletter, blog post or tweet, ask yourself which deep narratives you’re supporting and how you can use the stories you tell to advocate for a fairer future.

When we think of some of the most famous brands in the world, they stand out because wherever you encounter them, they sound and feel the same. The good news is, you can get all that juicy personality goodness for your business. No matter what you sell or how many people you employ. All you need is a brand tone of voice.